11 Jan Trends for Brands to Build Around in 2024

With all that’s changing so quickly in marketing there are a few fundamental threads you can expect to gain momentum with brands in 2024.

Keeping It Real:
In 2024, it’s all about being your true self as a brand. Gone are the days of putting up a front. Customers nowadays are looking for brands to be genuine; they can tell when you’re faking it. So, it’s time to get real. This means sharing the good, the bad, and the not-so-pretty stuff behind the scenes. It’s all about honest conversations and being upfront about how things work in your business.

Saving the World, One Brand at a Time:
Sustainability isn’t just a buzzword anymore; it’s an anthem. People are looking for brands that don’t just sell stuff but also care about the world. Brands are stepping up, preserving the environment, and helping out with social causes. This is beyond saying you did your part… this is making your commitment clear and demonstrating your purpose.

It’s All About You (Yes, You!):
Personalization is going to the next level. With all the AI and data analytics advances we now can deliver ads so tailored they don’t feel like ads because they’re so on point.

There you have it this year it’s all about being genuine, caring for the world, and making each customer feel like the star of your story. To hear more about how RI can sharpen your brand and deliver more powerful personalized messaging reach out to crystal@ri-ad.com.