Driving America is Now Open in Henry Ford Museum

After almost a full year of construction and several years of planning, the new Driving America exhibition is now open at The Henry Ford. And it’s not just another auto exhibit. Sure, it has 130 of the coolest, most iconic cars on display—including the beautiful 1930 Bugatti Royale, and America’s oldest surviving car, the 1865 Roper—but it is so much more. Driving America ties the automobile into culture, showing how cars have shaped our lives over time and how cars are shaping our future as well. The exhibition looks at the good and the bad, the advancements and the consequences. It is a fantastic exhibit and a must-see for all!

To help support the launch of the new exhibition, Real Integrated worked with The Henry Ford to develop an integrated marketing plan, which includes broadcast, digital, social media, mobile, print and more. Check out the new TV spot we developed to launch Driving America and visit thehenryford.org/drivingamerica to share your first car story!