We are big believers in collaboration.

Why? Because we understand that every situation and brand is unique, that there are no cookie cutter solutions. We need to work together to find out what separates you from your competitors and which of your brand’s attributes will elicit a powerful, emotional response in consumers.

While we will certainly immerse ourselves in your business so that we may become experts on it, we know we need to rely on your expertise as we develop ours. At Real Integrated we are good at what we do. Actually very good. Just ask our existing clients. We like collaborating with you because we know an idea can come from anywhere at any time. We don’t care who that idea comes from as long as it’s a good one.

You want a brand your customers desire and value, and so do we.

In this fluid ever-changing marketplace, we know our work is never done. To remain a step ahead of your competitors it is necessary to constantly revisit the brand strategy and hone the work so that we are always delivering a message that will resonate with your target consumers.

Work that is real delivers real powerful results.

At Real Integrated we love information. (That could sound boring if you think of it in a boring way). We can’t get enough of it. We do everything we can to get as much of it as we can. We talk to people. We ask lots of questions. Once we think we have answers to those questions we ask ourselves what those answers mean. If we don’t know… we keep asking and answering until we have the one answer we are convinced no longer needs to be questioned. Then we build ideas around it. (see Focus Zones)

We turn things upside down. We pull them apart. We put ourselves in more shoes than the guy at the bowling alley. In the end, the reward is something remarkable. Something real. (see Mirror Branding)

This is not a research process or a creative process. This is something that we all do together. It’s what makes us extraordinary. Here nothing is “good enough.”  We all challenge each other because we believe in each other and feel strongly that our best ideas still haven’t happened yet.

As you can tell by our name, Real Integrated, we believe the best work comes out of people working together. Real people talking in real meetings. Cell phones, email and text messages are a necessity in today’s digital world, but nothing replaces face-to-face conversations when it comes to discussing brand strategy and brainstorming creative direction.

Marketing has been and always will be about connecting with people; how things are said and the emotions behind what is said are everything in communications. We believe the same is true when working with our clients. The best communication and work comes when we meet and discuss that work in person.

At Real Integrated, our client relationship motto is real simple: smart people talking in real meetings uncover insights that deliver compelling creative that is real.

Any good agency will tell you without good ideas they are nothing. Ideas are king. But in today’s world there is something nearly as vital. Excellent workflow. Without it, lots of good ideas can suffer a horrible death. The need for speed and flexibility in marketing today calls for a change in the traditional agency model. So we have  created The Real Integrated model. Here’s how it works: Like the traditional model there is an account team assigned to each account, but with RI there is an Integrated Producer as part of that team. The Integrated Producer is an expert at managing the completion of anything from the everyday emergency to complex technical projects. They allow their account team partners to stay focused on the strategic needs of the client while they determine what is needed to deliver a superior creative product. This is how we can get video content shot and up in a flash… or make changes to digital on the fly with consistency and quality.

Here you can expect people who are really interested in your business and your industry. We are voracious consumers of information. We love creating solutions. That’s because while others are a little scared of the ever-changing dynamic of the ad business… we thrive on it.

The ways we can reach people today seem nearly infinite.

How people receive information continues to change every day and the technology that makes it possible changes at the same pace.

How can an agency be flexible enough to stay ahead of trending technology, but have the focus and creative firepower to tackle the toughest brand assignments?

We’ve cracked the code.

Real Integrated was designed to provide everything from seamlessly integrated creative campaigns to a la carte services with the insight and experience of a powerful agency partner.

We do everything. No, really we do. We have to. We want to! And here’s why: Our clients have to do everything, and they, depend on us. We are their on-call communication experts. Therefore, if our clients need help communicating to anyone for any reason we have a way to help them do it.

So if they need a TV, radio spot or print ad… no problem. A webisode, a social strategy, a media buy… piece of cake. Wayfinding, video production, mobile, app development… please. Websites, internal communications, brochures, logos, brand identity and on and on… it literally never ends.

You’re thinking… great, but no one is good at everything. We invite the skepticism, we love a challenge. The fact is, it would never work without the people we have put in place, without the truly unique and innovative model we have built. (see workflow) So if you are looking for a marketing partner that will help steer you in the right direction strategically, that can deliver across mediums no matter what the request… we are ready to exceed your expectations.

When it comes to creative assets people ask us all the time: “What kind of files do you need?”

Here are a few guidelines that can help:

We are currently using CS5 and Final Cut for most things.

LOGOS: If you have vector art that is usually the best bet. An illustrator .eps file is awesome.

PHOTOS: We like images around 300dpi in the size they are intended to be printed at for any printed work.

FOOTAGE: Everything has gone digital. We can support any format. Send us a drive with the highest resolution stuff you have.

An A/E (account executive) is responsible for working with the client to develop marketing/advertising strategies and for handling day-to-day client needs. The A/E serves as the client’s direct link to the rest of the advertising agency including media buyers and the creative department.

The area of a web page that is viewable without using the scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed than space “below the fold.

The space on a web page in which one can pay to advertise.

This is an advertisement that is styled to resemble the editorial format of the magazine or newspaper in which it runs.

A form of advertising that is based on the CPA (cost per action) payment method. Under this arrangement, web sites run advertiser’s banner ads for free but get paid on any sales or registrations that result from visitors that click on that banner.

A program written in Sun’s Java programming language which allows visitors to web pages to view simple animations.

A member of an ad agency’s creative department who is responsible for the visual elements of a particular ad. Art directors work in tandem with copywriters to create powerful advertising communications.

B2B (Business to Business) refers to businesses whose main customers are other businesses, as opposed to the general public.

B2C (Business to Consumer) refers to businesses whose main customers are consumers, i.e., the general public.

The amount of data that can be moved through a particular Internet connection. The amount is typically measured in bits per second (bps).