Get Someone to “Like” You According to Adweek and MediaMind, social network banner advertising has only a .08% click through rate, but that isn’t stopping marketers from using social media as an advertising medium. Surveys show that Facebook fan pages can help improve the level of brand loyalty as well as create an engaged audience. [...]
Real Integrated Seminar Interested in what’s happening in the mobile advertising space? In this webinar, we discuss current trends in the space and explore ways to increase engagement. Text campaigns, QR codes, mobile banner, mobile-optimized sites and apps are all covered, as well as what’s coming next. Hope you learn and are inspired. Note – [...]
Everything is Media Everything is media and media is everywhere today. The days of traditional media and promotional media have gone the way of the land line phone. Your consumers now communicate and receive communications in ways that are too numerous to count. At Real Integrated, we believe the media and message can’t be separated. [...]
Change is better than good it’s awesome. Embracing change and interpreting it for our clients is key to developing effective media plans. Bringing innovation to a media plan allows our clients’ brands to become relevant to consumers. At Real Integrated, we develop local insights and we learn how to adapt and leverage our findings to [...]
Living without a DVR After living with a DVR for more than 5 years I suddenly found myself without one. I’m not going to lie, not having a DVR not only changed my viewing habits, but it also made me pay attention to how I watch television. The first thing that I noticed is that [...]
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