Oakland University launches new campaign with a unique look Creativity. Drive. Determination. These are the key attributes of Oakland University students. And we are highlighting them in the University’s new recruitment campaign, which launched at the end of February. The campaign creates a much different tone than most educational institutions—more thought-provoking and inspirational—and has a [...]
An Integrated Agency for your Casino We do what other marketing companies do. Only better. No one can increase your casino’s revenues like Real Integrated. That’s because we understand; we know how to work a database to increase visits and bankroll. So you get more than the highest profit margins. You gain unprecedented brand loyalty. [...]
Driving America is Now Open in Henry Ford Museum After almost a full year of construction and several years of planning, the new Driving America exhibition is now open at The Henry Ford. And it’s not just another auto exhibit. Sure, it has 130 of the coolest, most iconic cars on display—including the beautiful 1930 [...]
The new name that has been around since 1843 Crucial to a growing company’s ability to successfully change their name is the ability to maintain credibility through the process. Atain Insurance Companies turned to Real Integrated to create a new progressive image for the company. Beginning with the logo design and unfolding through the website, [...]
Real Integrated Insures the Brand Kaufman Financial Group (KFG), the parent company to Burns & Wilcox and eight other distinct insurance brands, was known only for being the parent company of Burns & Wilcox. KFG management knew if they wanted to grow beyond being an insurance wholesaler and become a leader in the insurance industry [...]
Real Integrated Seminar Interested in what’s happening in the mobile advertising space? In this webinar, we discuss current trends in the space and explore ways to increase engagement. Text campaigns, QR codes, mobile banner, mobile-optimized sites and apps are all covered, as well as what’s coming next. Hope you learn and are inspired. Note – [...]
QR codes help make print work harder. The addition of QR codes to print advertising allows the brand to deliver a deeper message. For Burns & Wilcox, a dominant force in the insurance wholesale industry, we have used QR to further enhance the brand message. The “pick-pocket” scene Real Integrated created broke through the clutter [...]
Saving American jobs The Abrams main battle tank, a major program for General Dynamics Land Systems (GDLS), was being unfairly positioned in Washington and in danger of losing funding. General Dynamics Land Systems, needed to find a way to shape a dialogue with key hard-to-reach decision makers regarding the Abrams main battle tank funding. Real [...]
RI Makes A Difference With the help of Real Integrated, University of Michigan-Dearborn launched a new campaign in 2010, focused on the positive impact existing students, alum and faculty have made throughout the world. Difference Makers was born, an integrated campaign, from broadcast to digital, outdoor to print, not to mention on-campus integration as well. [...]
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