Deciphering the Data IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64 countries and 19 industries on the topic of social media. Only 26% of the CMOs said they were tracking blogs, 42% said they were tracking 3rd party reviews and 48% said they were tracking consumer reviews to help with their [...]
MOBILIZING THE POWER OF MOBILE In our hands, we can make your mobile site an indispensable marketing tool. In the wrong hands, a weak mobile site could be detrimental to your business. Don’t tempt misfortune by having your mobile URL merely link up to your company’s regular webpage. Remember. This is a brand experience. Seventy [...]
Tagged in reality By now, all of us know what a QR code is. So, what’s next? At Real Integrated, we believe it’s the AR (Augmented Reality) tag. Like a QR code, AR tags are read via smartphone cameras. The difference is an AR tag is an actual image of something versus a blocky QR [...]
Food Through Your Phone! To say people are connected more often today is an understatement. We are in constant communication with email, phone calls, text messages, tweets and status updates. The majority of such communication takes place on mobile devices, which only supports the high demand and growth of mobile-specific websites. Mobile web usage is [...]
It’s true!…Any direct mail that is mailed July 1 through August 31 this year is eligible to receive a 3% postage discount IF THE MAILER INCLUDES A QR CODE! This includes Standard and First Class mail AND Non-Profit Mail! What a great time to promote with QR Codes to drive traffic to websites and landing [...]
Influence the influencers. General Dynamics Land Systems, a leader in defense vehicles, needed to find a way to shape a dialogue with key hard-to-reach decision makers regarding the Abrams main battle tank funding. Real Integrated created an emotional campaign connecting the issue of battle tank funding to saving lives and American jobs. Through the creation [...]
Let the rewarding begin! Olga’s Kitchen launched a new and improved customer loyalty program, Olga’s Rewards Card program. This new program offers Olga’s Rewards Card members more rewards than ever before based on frequency of use. As part of this launch, Real Integrated had the task of creating a fresh, new website for Rewards Card [...]
Call Yourself a Real Detroiter? The Ford Rouge is the birthplace of the Ford Mustang and the F-150. It is truly an automotive and Detroit icon. Real Integrated created an innovative and fun way to draw people into the Ford Rouge Factory Tour as well as into Detroit. The D-quiz was born. Challenging audiences to [...]
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