OU students shine in new campaign Oakland University launched a new brand campaign this February highlighting the individuality of students and their ability to “reach beyond the ordinary.” Real Integrated worked with OU’s communications and marketing department to develop and launch the campaign, but the students were the key ingredient to its success. The campaign [...]
Oakland University launches new campaign with a unique look Creativity. Drive. Determination. These are the key attributes of Oakland University students. And we are highlighting them in the University’s new recruitment campaign, which launched at the end of February. The campaign creates a much different tone than most educational institutions—more thought-provoking and inspirational—and has a [...]
Driving America is Now Open in Henry Ford Museum After almost a full year of construction and several years of planning, the new Driving America exhibition is now open at The Henry Ford. And it’s not just another auto exhibit. Sure, it has 130 of the coolest, most iconic cars on display—including the beautiful 1930 [...]
…Sandwich Perfection There’s some new bread on TV! Olga’s Kitchen has released a new TV spot…that’s all about the fresh Olga Bread and “sandwich perfection”. Many sandwich makers use bread baked each morning and call it “fresh”, but Olga Bread is grilled from secret-recipe dough just before it reaches your table. Olga’s Kitchen is dedicated [...]
Experience the magic of the Holiday season at The Henry Ford It’s that time of year again: when the days are shorter, the weather is colder, and the stress is higher. But wait! Don’t get caught up in these negatives and forget all that we should treasure during this time of year. At the risk [...]
Oakland University played host to a GOP debate. On November 9th, Oakland University was put on center stage as they held a 2012 Republican Presidential Candidate Debate on campus. Hosted by CNBC and the Michigan Republican Party, the debate was much more than just a step on the road to the election, as all eyes [...]
Motor City to Maker City Get ready for some high-tech excitement because Maker Faire is coming again to Detroit and making its second annual appearance at The Henry Ford, July 30 and 31st. Maker Faire is an interactive and family-friendly event that takes arts, crafts, engineering, food, music, science and technology projects and the Do-It-Yourself [...]
At The Henry Ford! Summer has arrived, and so has the new The Henry Ford summer TV spot! Consistent with the new The Only Place campaign, we have utilized a graphic box “unfolding” to show all that The Henry Ford has to offer. Included in the spot are some summer family fun staples, like carousel [...]
The Only Place. The Henry Ford. The latest The Henry Ford TV spot is now live, and it is filled with energy! A new campaign to launch this summer, the Membership TV spot is the first complete spot that is literally wrapped in the new “The Only Place” campaign, which utilizes the square logo as [...]
Saving American jobs The Abrams main battle tank, a major program for General Dynamics Land Systems (GDLS), was being unfairly positioned in Washington and in danger of losing funding. General Dynamics Land Systems, needed to find a way to shape a dialogue with key hard-to-reach decision makers regarding the Abrams main battle tank funding. Real [...]
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