OU students shine in new campaign Oakland University launched a new brand campaign this February highlighting the individuality of students and their ability to “reach beyond the ordinary.” Real Integrated worked with OU’s communications and marketing department to develop and launch the campaign, but the students were the key ingredient to its success. The campaign [...]
Oakland University launches new campaign with a unique look Creativity. Drive. Determination. These are the key attributes of Oakland University students. And we are highlighting them in the University’s new recruitment campaign, which launched at the end of February. The campaign creates a much different tone than most educational institutions—more thought-provoking and inspirational—and has a [...]
Soaring Eagle Casino Goes Mobile Simply stating that it’s easier to connect with others today would be an understatement. We are in constant communication through tweets, status updates, email, text messages, and even phone calls. The majority of these happen via mobile devices (smartphones, tablets, etc). Along with the popularity and continuing growth of these [...]
North American Bancard strengthens the brand RI developed a folder for North American Bancard to allow their Sales Partners to walk in to potential merchants armed with the strength of the brand. This piece illustrates how NAB helps small business achieve the American Dream. The design elements from the folder are utilized on the product [...]
Real Integrated Insures the Brand Kaufman Financial Group (KFG), the parent company to Burns & Wilcox and eight other distinct insurance brands, was known only for being the parent company of Burns & Wilcox. KFG management knew if they wanted to grow beyond being an insurance wholesaler and become a leader in the insurance industry [...]
Processing beyond the niche North American Bancard (NAB), a leading brand in payment processing, is seeking to grow its awareness beyond its niche…and that’s just what Real Integrated helped them do. This campaign was designed to expand NAB’s positioning and define the brand as a leading financial services provider with the entrepreneurial spirit of a [...]
QR codes help make print work harder. The addition of QR codes to print advertising allows the brand to deliver a deeper message. For Burns & Wilcox, a dominant force in the insurance wholesale industry, we have used QR to further enhance the brand message. The “pick-pocket” scene Real Integrated created broke through the clutter [...]
A Season of FATE! The 2011/12 opera season lineup is here and Real Integrated was charged with coining a theme for the season. We decided on FATE! Each opera surrounds a story with twists and turns that determine each of the characters fate throughout. The theme also lends itself to a very modern creative execution. [...]
A Great Time is a Sure Thing In 2010, Real Integrated was challenged with a rebranding of Soaring Eagle Casino & Resort and their properties. Soaring Eagle Casino & Resort was becoming Certified Hot™. A competitive advantage over any other casino in the Midwest, Soaring Eagle now had slots set by the manufacturer to give [...]
The Only Place In 2011, Real Integrated created a new brand position for The Henry Ford … “The Only Place.” The big idea is that THF is the only place where you can experience the spirit of American innovation and American traditions. Each artifact, each special exhibit, each of the Henry Ford’s attractions are special [...]
Blog